It's official: Adobe Systems today announced its new Adobe Digital Enterprise Platform for Customer Experience Management (CEM).
A synthesis of the former LiveCycle and CRX products (with a lot of new functionality rolled in as well), the Adobe Digital Enterprise Platform is designed to enable enterprises to realize immersive, innovative multi-channel web apps that allow customers to get exactly the information they need, in exactly the desired format(s), any time, any place.
Adobe SVP Rob Tarkoff talks more about the new Platform in this short video:
Adobe will highlight the capabilities of the Digital Enterprise Platform at the first Adobe Digital Enterprise Summit, taking place in Los Angeles on October 3-4 in conjunction with Adobe MAX 2011. The Adobe Digital Enterprise Summit will bring together industry thought leaders, along with Adobe experts and solution partners, to explore the various ways in which customer-centric development can transform the digital enterprise. If you haven't yet made plans to attend the Summit, we hope you'll do so now. Go here for details on how to attend. We look forward to seeing you there!