Client Context

The Client Context (previously known as the Clickstream Cloud) is a mechanism that provides you with certain information about the current page and visitor. It can be opened using Ctrl-Alt-C:

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In both the publish and author environment it shows information about:

  • The visitor; depending on your instance certain information is requested, or derived.
  • Page tags and the number of times that these tags have been accessed by the current visitor (this is shown when you move the mouse over a specific tag) .
  • Page information.
  • Information about the technical environment; such as the IP address, browser and screen resolution.
  • Any segments that are currently resolved.

The icons (only available in the author environment) allow you to configure the details of the client context:

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  • Edit
    A new page will open allowing you to edit, add or remove a profile property.
  • Load
    You can select from a list of profiles and load the profile you want to test.
  • Reset
    You can reset the profile to that of the current user.

Properties Shown in the Client Context

The Client Context shows the following properties:

Profile Data

Shows information collected in the user profile. For example, gender, age, email address, amongst others.

Social Graph

Shows the social graph of the user's friends and followers.

Surfer Information

Shows the following client-side information:

  • the IP address 
  • keywords used for search engine referral
  • the browser being used
  • the OS (operating system) being used 
  • the screen resolution 
  • the mouse X position
  • the mouse Y position

Geolocation

Shows Google geolocation properties (city, state, country, country_code).

Tag Cloud

Shows tags set on the current page and those gathered while surfing the site. Moving the mouse over a tag shows the number of times that the current user has accessed pages holding that specific tag.

Resolved segments

Shows which segments currently resolve (often dependent on other information shown in the client context). This is of interest when configuring a campaign.

For example, whether the mouse is currently over the left or right hand portion of the window. This segment is primarily used for testing as changes can be seen immediately.

For additional information, see Cliient Context in Detail.

Note

Page Data is no longer in the client context as a default component. If needed, you can add this by editing the client context, adding the Generic Store Properties component, then configuring this to define the Store as pagedata.

Editing Profile Details

Editing a client context can be used to set (or reset) the values of certain properties. This allows you to test specific scenarios (particularly useful for segmentation and campaigns).

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You can also Add a completely new property using the available components (the components are listed on both the sidekick or from the Insert New Component dialog that is opened after a double-click on the Drag components or assets here box):

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You can also Remove a property if no longer required. This includes properties supplied out-of-the-box; Reset will reinstate these if they have been removed.


Your comments are welcome.
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