A user can experience a comfortable, focused website.
Personalization can be used to automatically propagate access to the latest version of content.
Social collaboration features are available for users to communicate with each other, as they can be identified by their profiles.
A user can be provided with the content they need to fulfill a particular task. Within a company's intranet this can provide an invaluable tool for disseminating information.
A user can be provided with the content they need/want, thus reducing the time they need to perform search operations.
The content provider can steer the content to be seen by specific categories of users.
Rules can be defined to deliver content based on combinations of both user characteristics and behavior. This provides a sophisticated mechanism for personalizing their web-experience.